{"id":3464,"date":"2022-08-02T01:38:16","date_gmt":"2022-08-02T01:38:16","guid":{"rendered":"https:\/\/themenectar.com\/salient\/saas\/?page_id=7"},"modified":"2026-06-24T19:23:02","modified_gmt":"2026-06-24T19:23:02","slug":"saas-landing","status":"publish","type":"page","link":"https:\/\/penycate.es\/en\/","title":{"rendered":"PENYCATE \u00b7 Hotel SEO & GEO consultant"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”none” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” full_height=”yes” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”hidden” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column top_padding_desktop=”4vw” bottom_padding_desktop=”6vw” left_padding_desktop=”7vw” constrain_group_101=”yes” right_padding_desktop=”7vw” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.8″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” column_padding_type=”advanced”][vc_row_inner column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”5%” right_padding_desktop=”10%” top_padding_tablet=”10%” top_padding_phone=”16%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”0px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”grow-in” mobile_disable_entrance_animation=”true” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” column_padding_type=”default” delay=”800″ content_layout=”default”][nectar_highlighted_text scribble_color=”#3752EA” style=”scribble” scribble_shape=”squiggle-underline” scribble_thickness=”regular” scribble_speed=”1.3s” scribble_easing=”ease_in_out” disable_mobile_animation=”true” custom_font_size=”50px” font_size_tablet=”7vw” font_line_height=”1.1em” text_direction=”default” delay=”1200″]\n

Increase direct hotel bookings through Hotel SEO, GEO & AI visibility<\/em><\/b><\/span><\/h1>\n[\/nectar_highlighted_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column top_padding_desktop=”80px” constrain_group_100=”yes” bottom_padding_desktop=”80px” right_padding_desktop=”7vw” top_padding_tablet=”30″ bottom_padding_tablet=”0″ left_padding_tablet=”7vw” constrain_group_103=”yes” right_padding_tablet=”7vw” column_element_direction_desktop=”default” column_element_spacing=”0px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”relative” advanced_gradient_angle=”180″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” 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Hotel SEO, GEO & AIO for the New Travel Search Journey<\/b><\/h2>\n

 <\/p>\n

PENYCATE helps hotels, hotel groups and hospitality brands grow direct bookings by improving visibility across Google Search, Google Maps, Google Business Profiles, AI search platforms and emerging travel discovery channels.<\/p>\n

I provide specialist Hotel SEO, GEO and AIO services designed to help hotels increase organic traffic, improve local visibility, strengthen brand presence and capture more direct demand.<\/p>\n

The work covers the full hotel visibility system: technical SEO, on-page SEO, content strategy, Google Business Profile optimisation, Local SEO, Free Booking Links visibility, link building, digital PR, data sources, dashboards, reporting and AI search optimisation.<\/p>\n

Hotels can work with PENYCATE in different ways: as a strategic SEO consultant, as a fractional SEO Manager for ongoing guidance and prioritisation, or through focused visibility packages delivered directly to hotels, hotel chains, travel tech providers and tourism organisations.<\/p>\n

The objective is simple: help hotels become more visible where travellers search, compare and decide \u2014 and turn that visibility into more direct bookings.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”70px” left_padding_desktop=”20%” constrain_group_2=”yes” right_padding_desktop=”20%” top_padding_tablet=”10%” bottom_padding_tablet=”40px” left_padding_tablet=”15%” constrain_group_4=”yes” right_padding_tablet=”15%” left_padding_phone=”0″ constrain_group_6=”yes” right_padding_phone=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” zindex=”2″ row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”clients” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”advanced” shape_type=”” advanced_gradient_display_type=”linear”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”0px” desktop_text_alignment=”center” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”static” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” column_padding_type=”default” content_layout=”default”][nectar_responsive_text inherited_font_style=”default” text_direction=”default”]\n

Extensive tool set<\/h2>\n[\/nectar_responsive_text][divider line_type=”No Line” custom_height=”70px” custom_height_tablet=”40px”][vc_gallery css=”” type=”flickity_static_height_style” images=”3845,3848,3846,3839,3840,3833,3835,3831,3842,3837,3838,3841,3847,3834,3836,3843,3830,3844″ flickity_spacing=”30px” flickity_controls=”none” flickity_overflow=”hidden” flickity_wrap_around=”wrap” flickity_autoplay=”true” flickity_autorotate_type=”ticker” flickity_ticker_speed=”slow” flickity_mask_edges=”yes” flickity_box_shadow=”none” image_loading=”default” onclick=”link_no” flickity_img_height=”35px” flickity_img_small_desktop_height=”35px” flickity_img_tablet_height=”35px” flickity_img_mobile_height=”25px”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#FFFFFF” scene_position=”center” top_padding=”2%” bottom_padding=”4%” 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text_direction=”default”]PENYCATE helps hotels, hotel groups and hospitality brands grow direct bookings by improving visibility across Google Search, Google Maps, Google Business Profiles, AI search platforms and emerging travel discovery channels.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”no-extra-padding” column_padding_phone=”no-extra-padding” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” 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15+ years helping independent hotels, hotel groups, hospitality technology providers and consultants grow direct revenue through organic discovery.<\/b><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”3%” constrain_group_1=”yes” bottom_padding=”3%” left_padding_desktop=”7%” constrain_group_2=”yes” right_padding_desktop=”7%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” padding_type=”default” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”3%” left_padding_desktop=”20%” constrain_group_2=”yes” right_padding_desktop=”20%” left_padding_phone=”5%” constrain_group_6=”yes” right_padding_phone=”5%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” column_padding_type=”default”][nectar_highlighted_text scribble_color=”#2A3FB2″ style=”scribble” scribble_thickness=”thick” scribble_speed=”1.8s” scribble_easing=”ease_in_out” custom_font_size=”4vw” text_direction=”default”]\n

Helping hotels improve visibility<\/em> <\/strong><\/p>\n

across Google Search, Google Maps, <\/strong><\/p>\n

AI Overviews, ChatGPT <\/strong><\/p>\n

and emerging travel discovery platforms.<\/strong><\/p>\n[\/nectar_highlighted_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”20px” equal_height=”yes” content_placement=”top” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f0f2f6″ bg_image=”3920″ bg_image_type=”default” bg_position=”center center” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”4%” constrain_group_1=”yes” bottom_padding=”4%” left_padding_desktop=”5%” constrain_group_2=”yes” right_padding_desktop=”5%” left_padding_phone=”14px” constrain_group_6=”yes” right_padding_phone=”14px” bottom_margin=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” zindex=”10″ row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column top_padding_desktop=”4vw” bottom_padding_desktop=”1vw” left_padding_desktop=”4vw” constrain_group_101=”yes” right_padding_desktop=”4vw” top_padding_tablet=”8vw” left_padding_tablet=”8vw” constrain_group_103=”yes” right_padding_tablet=”8vw” bottom_margin_tablet=”20″ flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”10px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”20px” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” column_padding_type=”advanced”][nectar_badge display_tag=”label” badge_style=”default” bg_color_type=”custom” bg_color_custom=”#3452ff” text_color=”#ffffff” padding=”small” border_radius=”20px” display=”block” text=”New” margin_bottom=”20″][nectar_responsive_text inherited_font_style=”default” font_size_desktop=”1.8vw” font_size_tablet=”22px” font_line_height=”1.3″ text_direction=”default”]\n

Measure<\/h3>\n[\/nectar_responsive_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner right_padding_tablet=”33vw” right_padding_phone=”0″ flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”20px” font_size_desktop=”1.1vw” font_line_height=”1.5″ text_direction=”default”]Understand your visibility across Search, Maps and AI platforms using meaningful data and reporting.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][image_with_animation image_url=”3903″ image_size=”full” max_width=”110%” max_width_mobile=”default” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” margin_top=”13%”][\/vc_column][vc_column top_padding_desktop=”4vw” constrain_group_100=”yes” bottom_padding_desktop=”4vw” left_padding_desktop=”4vw” constrain_group_101=”yes” right_padding_desktop=”4vw” top_padding_tablet=”8vw” constrain_group_102=”yes” bottom_padding_tablet=”8vw” left_padding_tablet=”8vw” constrain_group_103=”yes” right_padding_tablet=”8vw” bottom_margin_tablet=”20″ column_element_direction_desktop=”default” column_element_spacing=”10px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#FFFFFF” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#ffffff” column_shadow=”none” column_border_radius=”20px” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”135″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”advanced” advanced_gradient_display_type=”linear” column_padding_type=”advanced” content_layout=”default”][nectar_badge display_tag=”label” badge_style=”default” bg_color_type=”custom” bg_color_custom=”#3452ff” text_color=”#ffffff” padding=”small” border_radius=”20px” display=”block” text=”New” margin_bottom=”20″][nectar_responsive_text inherited_font_style=”default” text_color=”#000000″ font_size_desktop=”1.8vw” font_size_tablet=”22px” font_line_height=”1.3″ text_direction=”default”]\n

Prioritize<\/b><\/span><\/h3>\n[\/nectar_responsive_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner right_padding_tablet=”33vw” right_padding_phone=”0″ flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”20px” text_color=”#000000″ font_size_desktop=”1.1vw” font_line_height=”1.5″ text_direction=”default”]Identify the opportunities with the greatest impact on visibility, direct bookings and brand growth.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][image_with_animation image_url=”3906″ image_size=”full” max_width=”110%” max_width_mobile=”default” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” margin_top=”13%”][\/vc_column][vc_column top_padding_desktop=”4vw” constrain_group_100=”yes” bottom_padding_desktop=”4vw” left_padding_desktop=”4vw” constrain_group_101=”yes” right_padding_desktop=”4vw” top_padding_tablet=”8vw” constrain_group_102=”yes” bottom_padding_tablet=”8vw” left_padding_tablet=”8vw” constrain_group_103=”yes” right_padding_tablet=”8vw” column_element_direction_desktop=”default” column_element_spacing=”10px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#FFFFFF” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” font_color=”#000000″ column_shadow=”none” column_border_radius=”20px” column_link_target=”_self” column_position=”default” overflow=”hidden” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default” content_layout=”default”][nectar_badge display_tag=”label” badge_style=”default” bg_color_type=”custom” bg_color_custom=”#3452ff” text_color=”#ffffff” padding=”small” border_radius=”20px” display=”block” text=”New” margin_bottom=”20″][nectar_responsive_text inherited_font_style=”default” font_size_desktop=”1.8vw” font_size_tablet=”22px” font_line_height=”1.3″ text_direction=”default”]\n

Grow<\/b><\/span><\/h3>\n[\/nectar_responsive_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner right_padding_tablet=”33vw” right_padding_phone=”0″ flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”20px” font_size_desktop=”1.1vw” font_line_height=”1.5″ text_direction=”default”]Implement sustainable strategies that improve discoverability today while preparing for tomorrow\u2019s search ecosystem.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][image_with_animation image_url=”3909″ image_size=”full” max_width=”110%” max_width_mobile=”default” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” margin_top=”13%”][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” top_padding=”12%” bottom_padding=”12%” left_padding_desktop=”25%” constrain_group_2=”yes” right_padding_desktop=”25%” left_padding_tablet=”20%” constrain_group_4=”yes” right_padding_tablet=”20%” left_padding_phone=”24px” constrain_group_6=”yes” right_padding_phone=”24px” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” zindex=”10″ row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.8″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” parallax_bg=”true” parallax_bg_speed=”fast” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”3%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” font_size_desktop=”3vw” font_size_tablet=”5vw” font_size_phone=”8vw” font_line_height=”1.1″]\n

Frequently asked questions<\/h3>\n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][toggles style=”minimal_shadow” accordion=”true” accordion_starting_functionality=”default” border_radius=”20px”][toggle color=”Default” heading_tag=”h3″ heading_tag_functionality=”default” title=”What is PENYCATE?”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”20px” font_size_desktop=”1.1vw” font_line_height=”1.6″ text_direction=”default”]\n

PENYCATE is a specialist consultancy focused on Search, Maps and AI visibility for hotels and hospitality brands. We help hotels improve discoverability across Google Search, Google Maps, AI Overviews, ChatGPT, Perplexity and other emerging travel discovery platforms.<\/p>\n[\/nectar_responsive_text][\/toggle][toggle color=”Default” heading_tag=”h3″ heading_tag_functionality=”default” title=”What makes PENYCATE different from a traditional SEO agency?”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”20px” font_size_desktop=”1.1vw” font_line_height=”1.6″ text_direction=”default”]\n

Traditional SEO agencies focus primarily on rankings and traffic.<\/p>\n

PENYCATE takes a broader approach by combining Hotel SEO, Local SEO, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), AI visibility, data analysis and hospitality expertise to improve how hotels are discovered across the entire digital ecosystem.<\/p>\n[\/nectar_responsive_text][\/toggle][toggle color=”Default” heading_tag=”h3″ heading_tag_functionality=”default” title=”Do you only work with hotels?”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”20px” font_size_desktop=”1.1vw” font_line_height=”1.6″ text_direction=”default”]\n

Hospitality is our primary focus.<\/p>\n

We work with independent hotels, hotel groups, multinational hotel chains, hospitality technology providers, consultants and other travel-related businesses.<\/p>\n[\/nectar_responsive_text][\/toggle][toggle color=”Default” heading_tag=”h3″ heading_tag_functionality=”default” title=”What is Hotel SEO?”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”20px” font_size_desktop=”1.1vw” font_line_height=”1.6″ text_direction=”default”]\n

Hotel SEO is the process of improving a hotel\u2019s visibility in search engines through technical optimization, content strategy, local search, entity management and user experience improvements.<\/p>\n

It helps hotels attract more qualified travellers and increase direct bookings.<\/p>\n[\/nectar_responsive_text][\/toggle][toggle color=”Default” heading_tag=”h3″ heading_tag_functionality=”default” title=”What is GEO?”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”20px” font_size_desktop=”1.1vw” font_line_height=”1.6″ text_direction=”default”]\n

Generative Engine Optimization (GEO) focuses on improving visibility within AI-powered systems such as ChatGPT, Gemini, Perplexity and AI Overviews.<\/p>\n

The goal is to help AI systems understand, reference and recommend your hotel when travellers ask questions or seek recommendations.<\/p>\n[\/nectar_responsive_text][\/toggle][toggle color=”Default” heading_tag=”h3″ heading_tag_functionality=”default” title=”What is AEO?”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”20px” font_size_desktop=”1.1vw” font_line_height=”1.6″ text_direction=”default”]\n

Answer Engine Optimization (AEO) focuses on helping search engines and AI systems provide direct answers to user questions.<\/p>\n

For hotels, this means structuring content, entities and information so that your brand can be surfaced when travellers ask questions about destinations, accommodation, amenities or experiences.<\/p>\n[\/nectar_responsive_text][\/toggle][toggle color=”Default” heading_tag=”h3″ heading_tag_functionality=”default” title=”Is Hotel SEO still important in the age of AI?”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”20px” font_size_desktop=”1.1vw” font_line_height=”1.6″ text_direction=”default”]\n

More than ever.<\/p>\n

AI visibility is built on the same foundations that support strong SEO.<\/p>\n

Technical SEO, content quality, entity relationships, brand authority, local visibility and reputation management all influence how AI systems understand and reference a hotel.<\/p>\n

Hotel SEO is often the foundation upon which AI visibility is built.<\/p>\n[\/nectar_responsive_text][\/toggle][toggle color=”Default” heading_tag=”h3″ heading_tag_functionality=”default” title=”Can AI visibility be measured?”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”20px” font_size_desktop=”1.1vw” font_line_height=”1.6″ text_direction=”default”]\n

Yes. Still no click data, but we are expecting it soon.<\/p>\n

We analyze visibility across search engines, maps, AI-powered platforms and digital ecosystems using a combination of Search Console, analytics platforms, entity analysis, brand mentions and custom reporting frameworks.<\/p>\n[\/nectar_responsive_text][\/toggle][toggle color=”Default” heading_tag=”h3″ heading_tag_functionality=”default” title=”Can you work on a specific area only?”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”20px” font_size_desktop=”1.1vw” font_line_height=”1.6″ text_direction=”default”]\n

Absolutely.<\/p>\n

Some clients need support with technical SEO, content strategy, local visibility, AI visibility, reporting or automation.<\/p>\n

Others require a broader Search, Maps and AI strategy.<\/p>\n

We adapt to the needs of each organization.<\/p>\n[\/nectar_responsive_text][\/toggle][toggle color=”Default” heading_tag=”h3″ heading_tag_functionality=”default” title=”Do you implement changes or only provide recommendations?”][nectar_responsive_text inherited_font_style=”default” font_size_min=”14px” font_size_max=”20px” font_size_desktop=”1.1vw” font_line_height=”1.6″ text_direction=”default”]\n

Both.<\/p>\n

Depending on the engagement, we can provide strategic guidance, detailed recommendations, training, implementation support or ongoing consultancy.<\/p>\n[\/nectar_responsive_text][\/toggle][toggle color=”Default” heading_tag=”default” heading_tag_functionality=”default” title=”Secci\u00f3n”][vc_column_text][\/vc_column_text][\/toggle][\/toggles][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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