{"id":3475,"date":"2026-06-21T06:40:07","date_gmt":"2026-06-21T06:40:07","guid":{"rendered":"https:\/\/penycate.es\/?page_id=3475"},"modified":"2026-06-21T13:41:01","modified_gmt":"2026-06-21T13:41:01","slug":"newsletter","status":"publish","type":"page","link":"https:\/\/penycate.es\/en\/newsletter\/","title":{"rendered":"Newsletter"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”175″ top_padding_tablet=”25%” top_padding_phone=”35%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” 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Explore the resort<\/h5>\n[\/vc_column_text][divider line_type=”Vertical Line” divider_color=”black” custom_height=”100″ custom_height_tablet=”60″ custom_height_phone=”50″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” top_padding=”10%” bottom_padding=”10%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”1″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” right_padding_desktop=”50%” right_padding_tablet=”0″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading line_reveal_by_space_text_effect=”default” font_style=”h1″ content_alignment=”default” mobile_content_alignment=”inherit” animation_type=”line-reveal-by-space” link_target=”_self” text_content=”Hotel Visibility Weekly” text_direction=”default”][\/split_line_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top-bottom” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1782049070691{padding-right: 10% !important;}” text_direction=”default”]\n

The weekly newsletter for hotel SEO, GEO, AI and hospitality visibility<\/b><\/span><\/h2>\n

Stay updated with the most important news, changes and ideas affecting hotel visibility across Search, Maps, AI, marketing and hospitality.<\/p>\n

Every week, PENYCATE curates the key updates hotel marketers, ecommerce teams, SEO professionals, travel tech providers and tourism organisations need to understand.<\/p>\n

No generic noise. Just relevant insights for hotels and tourism brands that care about visibility, direct demand and digital performance.<\/p>\n

CTA:<\/b> Join the newsletter<\/p>\n

 <\/p>\n

.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top-bottom” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” delay=”100″][vc_column_text css=”.vc_custom_1782048937032{padding-right: 10% !important;}” text_direction=”default”]\n

Why subscribe?<\/b><\/span><\/h2>\n

Hotel visibility is changing fast.<\/p>\n

Google Search is changing. Google Maps is changing. AI search is changing. OTAs, metasearch platforms, travel tech companies and hospitality brands are all competing for attention across more surfaces than ever before.<\/p>\n

The challenge is not only knowing what happened.<\/p>\n

The challenge is knowing what matters.<\/p>\n

Hotel Visibility Weekly helps you identify the updates that can affect your hotel, brand, destination or clients \u2014 and understand what they mean for SEO, GEO, Local SEO, content, reporting and direct-channel performance.<\/p>\n

\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”20″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-left” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_cta btn_style=”see-through” heading_tag=”h5″ link_type=”regular” button_color=”default” text_color=”#0a0000″ button_border_thickness=”0px” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Learn More” url=”#”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_margin=”4%” text_color=”dark” text_align=”left” row_border_radius=”15px” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column top_padding_desktop=”6%” constrain_group_100=”yes” bottom_padding_desktop=”6%” left_padding_desktop=”6%” constrain_group_101=”yes” right_padding_desktop=”6%” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”15px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_lottie trigger_type=”play” mobile_func=”default” loop=”true” trigger_offset=”0.00,100.00″ frame_constraint=”0.00,100.00″ width_desktop=”50″ alignment=”center” preserve_aspect_ratio=”xMidYMid meet” json_url=”https:\/\/assets1.lottiefiles.com\/packages\/lf20_UyIC2q.json”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”20″ left_padding_desktop=”30%” constrain_group_2=”yes” right_padding_desktop=”30%” left_padding_phone=”13%” constrain_group_6=”yes” right_padding_phone=”13%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text inherited_font_style=”default” font_size_min=”20px” font_size_max=”60px” font_size_desktop=”3vw” font_line_height=”1.3″]\n

Stay up to date and never miss out.<\/h3>\n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” left_padding_desktop=”25%” constrain_group_2=”yes” right_padding_desktop=”25%” left_padding_tablet=”0″ constrain_group_4=”yes” right_padding_tablet=”0″ left_padding_phone=”0″ constrain_group_6=”yes” right_padding_phone=”0″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Add your form shortcode here[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”10px” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_circle_images images=”https:\/\/themenectar.com\/img\/demo-media\/unsplash\/webp\/ff1dfc85f81f.webp,https:\/\/themenectar.com\/img\/demo-media\/unsplash\/webp\/fc2fcf082f87.webp,https:\/\/themenectar.com\/img\/demo-media\/unsplash\/webp\/c5799533a786.webp” sizing=”50px” positioning=”overlapping” stacking_order=”ltr” border_color=”#f7f7f7″ alignment_desktop=”middle” alignment_tablet=”inherit” alignment_phone=”inherit” animation=”none” image_size=”nectar_small_square” image_loading=”lazy-load” numerical_circle=”true” alignment=”left” text_content=”Join the community” numerical_circle_number=”+1k”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f7f7f7″ scene_position=”center” top_padding=”100″ bottom_padding=”100″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

About Salient App<\/h2>\n[\/vc_column_text][toggles style=”minimal”][toggle color=”Default” heading_tag=”default” heading_tag_functionality=”default” title=”What is Hotel Visibility Weekly?”][vc_column_text css=”” text_direction=”default”]\n

Hotel Visibility Weekly is PENYCATE\u2019s weekly newsletter covering the most important news, updates and ideas related to hotel SEO, GEO, AI visibility, Local SEO, hospitality marketing, data and travel tech.<\/p>\n

It is designed to help hotel and tourism professionals understand what is changing across Search, Maps and AI \u2014 and why it matters.<\/p>\n[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”default” heading_tag_functionality=”default” title=”Who is the newsletter for?”][vc_column_text css=”” text_direction=”default”]\n

The newsletter is for hotel marketers, ecommerce teams, SEO professionals, independent hotel owners, hotel chains, travel tech providers, tourism administrations, destination marketing organisations and agencies working with hospitality clients.<\/p>\n

It is especially useful for people responsible for visibility, direct bookings, content, reporting, local search or digital strategy.<\/p>\n[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”default” heading_tag_functionality=”default” title=”What topics does the newsletter cover?”][vc_column_text css=”” text_direction=”default”]\n

The newsletter covers topics such as:<\/p>\n

    \n
  • Hotel SEO<\/li>\n
  • GEO and AI visibility<\/li>\n
  • Google Search updates<\/li>\n
  • Google Maps and Local SEO<\/li>\n
  • Google Business Profile<\/li>\n
  • AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot<\/li>\n
  • Hospitality marketing<\/li>\n
  • Direct channel strategy<\/li>\n
  • OTA and metasearch visibility<\/li>\n
  • Travel tech<\/li>\n
  • Data, dashboards and reporting<\/li>\n
  • Content strategy for hotels and tourism brands<\/li>\n<\/ul>\n[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”default” heading_tag_functionality=”default” title=”How often will I receive it?”][vc_column_text css=”” text_direction=”default”]\n

    Hotel Visibility Weekly is sent once a week.<\/p>\n

    The goal is to keep you informed without adding more noise to your inbox.<\/p>\n[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”default” heading_tag_functionality=”default” title=”Is the newsletter free?”][vc_column_text css=”” text_direction=”default”]\n

    Yes. Hotel Visibility Weekly is free to subscribe to.<\/p>\n[\/vc_column_text][\/toggle][\/toggles][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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